GOOGLE ADS
Google Ads Campaign Management
Reach people searching for your services with carefully planned Google Search campaigns. I help businesses plan, manage and measure paid search activity around clear business goals.
A Clear, Measurable Campaign Approach
Each campaign starts with your goals, target customers, service area and budget. The plan and success measures are agreed before ads go live.
Campaign and Keyword Planning
Choose relevant search themes, organise campaigns and ad groups, set location and language targeting, and use exclusions to limit irrelevant searches.
Ads and Landing Pages
Write clear ads that match the search and offer. Check that the destination page explains the service, works on mobile and makes it easy to enquire.
Conversion Measurement
Agree which actions matter—such as calls or form submissions—then configure measurement where access and consent allow. Use reliable data to guide improvements.
Reporting and Optimisation
Review campaign delivery against agreed dates and goals, then make considered changes to targeting, ads and budgets.
Selected Google Ads Results
These account snapshots show reported campaign activity for two businesses. Reporting periods differ, so figures should not be compared directly. No spend, ad copy, search terms or campaign-level details are displayed.
IDP IELTS
Reporting period: 18 Aug 2025 – 20 Sep 2026
What I Did
- Set up Google Ads campaigns.
- Researched and selected campaign keywords.
- Wrote ad copy.
- Configured campaign targeting.
Green Safaris
Reporting period: 8 Oct 2025 – 20 Sep 2026
What I Did
- Set up Google Ads campaigns.
- Researched and selected campaign keywords.
- Wrote ad copy.
- Configured campaign targeting.
Source: Google Ads account reports provided for these campaigns. Metrics are reported totals for the periods shown; they do not by themselves establish incremental lift or guarantee future results.
What We Measure
For each campaign, reporting can include spend, impressions, clicks, average cost per click, tracked enquiries and cost per conversion—depending on the agreed scope and tracking setup. Return on ad spend is included only when reliable revenue data is available.
Results vary by market, competition, offer, website and budget. No lead volume or return is guaranteed.
Want to Discuss Google Ads for Your Business?
Share your business goal and service area. We can review whether paid search fits your needs and outline the next steps.
Request a Google Ads Consultation →